10-Jan-04 4:00 PM CST

Learn Ad Copywriting Techniques from ?The Copy Workshop?

Author and adman, Bruce Bendinger, shares whether media buying is an integral part of agencies and why a huge media budget can’t always make up for mediocre advertising. Bruce also discusses ad icon and creator of the ‘60s anti-ad movement, Howard Gossage, and the use of his techniques today. Bruce Bendinger became the youngest vice president creative director in the history of Leo Burnett ad agency at the age of 27. Since then, he has been a creative consultant – doing everything from being creative director for a President of the United States, to helping Apple Computer with strategy systems, to producing one of the most successful jingles in advertising for Popeye’s Chicken with Dr. John, Fats Domino, Jerry Lee Lewis and The Neville Brothers. He is also the author of The Copy Workshop Workbook, the “Bible” for those who want to learn advertising copywriting.

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